Marc knew Miami was growing after doing research and listening to his accountant. He moved from New York to Miami in 1998 for the weather and no state income tax. He quickly saw the influx of wealthy people moving to Miami and buying expensive houses on the water. He saw Downtown as an area with huge potential. Although everything was being built up in Miami Marc saw more affordable living. He also knew that people buying these places for so much money would seek a party scene off the beach and that Downtown could serve that overflow demand by younger people.